Black Women: Hair and Money Talk!

Source: Pinterest

Image Source: Pinterest

Whether the statement above is true or not, the intended purpose (for this post), is to shock and to awaken one’s subconscious and unconscious mind to utter focal awareness.

The hair business today, is a lucrative and rapidly growing industry. Since the natural hair boom, there has especially been an overabundance of products that share a majority of ingredients, claims and perform the same kind of performance on one’s hair and are sold by many companies. large and small…the same goes for the selling of virgin hair for extensions.

It is overwhelming and it has caused many of us naturals to become “product junkies,” testing out every and anything! Our main excuse which is our downfall is that we must continue to try products until we find what works perfectly for us. Then, we add that product to our “staples,” and continue the hunt to find the rest of products to complete our hair care routine. This justification is only self-enabling, with prospects not so great for our pockets, especially if we took a look back at how much we’ve spent on products that didn’t work for us and have gone to waste. Personally, I know that to date, I’ve spent more than a thousand on hair products and virgin hair.

Companies are profiting majorly from this. There isn’t much they have to do to get us trying an entire line of products or different kinds of virgin hair. Good marketing, attractive packaging, and bold and believable claims are good enough to grasp our attention and interest and lure us in.

I believe that this statistic of our spending on products will soon decline. I say this because, and I will use myself as an example, I was once a product junkie once I returned natural, and since doing research and being conscientious of the ingredients in my products, I can easily weed out the good from the bad. Nowadays, I’ve simplified it even more–I don’t jump for the big company products much anymore–I prefer to get the straight and natural stuff.

For example, before, I would buy a brand name type of essential oil blend. In my intermediate stage, I would check the ingredients for fillers and unnecessary or bad chemicals and opt for an essential oil blend that contained recognizable ingredients (not chemical compounds with big names that don’t seem like English). Now, I just buy the oils that I love and that work for me, such a organic coconut oil, jojoba oil, sweet almond, etc. I can create my own oil blend and I know exactly what is in my blend and it lasts much longer than store brand blends, which essentially makes it the cheapest investment. The same goes for some styling products, moisturizers, deep conditioners, etc. However, I relapse from time to time and end up buying some new product to try, hoping that I would love it, and add it to my staple products and hair care routine.

As for hair weaves, I consider that an investment, and I expect them to last forever and therefore reuse them over and over. I do not plan to purchase new hair for the rest of my life, let alone, after this year. I hope to attain my hair length goal by next year, and be able to have more versatility when rocking my tresses. From time to time, I will switch it up with wigs I create from the hair weaves I have, and also utilize protective styling with synthetic twists and braids.

Overall, my excessive product bingeing days are over. I have better control over my spending and am conscientious of what I look to buy. As I continue to narrow down by using up most of the products I already have, I try keep my hair regimen as simple as possible. It also helps that I can do my own hair, so I don’t have to go to a salon and get it washed, treated and styled, or have braids and twists done. That process in itself saves a ton of money. I also do some small money-saving things such as reusing synthetic hair (marley hair) from Havana twists. Anyhow, to conclude, I am heading towards the clear from this statistic. My goals are to simplify my hair care routine/regimen to look like this example I’ve created below:

1 sulfate poo
1 sulfate-free poo
1 conditioner/cowash
2 or 3 hair mask combos/DC treatments e.g.: a protein, a moisture/hydration, etc.
homemade essential oil combo
1 cream/butter (pure shea butter)
1 gel (friendly ingredients)
1 edge control (optional)

Ultimately, I do not want to have more than one product that does the same job in my hair closet.

I hope that this post can help other naturals or relaxed women become aware of their spending on hair products and conduct an assessment to determine whether they are spending excessively on products. Collectively, we DO spend more than we should on our hair, not that is is our own fault entirely. We need to cut down in this area of our lives and be more conscientious of our spending. Other aspects of our life will appreciate it!

We put so much into our appearances that sometimes we don’t realize the value of that dollar we spend.

Below are links to a couple topics off on a tangent which I found to be interesting reads. Thought I would share with you all:

Why do Korean beauty supply stores succeed while Black Ones Struggle (blackinfrastructure.wordpress.com)

Why Do Korean Beauty Supply Stores Outnumber Black Owned Ones? (Blackhairinformation.com)

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2 thoughts on “Black Women: Hair and Money Talk!

  1. Excellent post! The realization of the topics in this post really need to sink in. Let us not even mention that a majority of those products are poor quality. I am glad that so many hair care entrepreneurs are emerging from the black community thanks in part to the natural ‘movement’ and starting the process of keeping that money in its own community!

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